| SGVS: Marketing and Strategy in a Small B2B Enterprise - Teaching Note |
| 作者姓名：Maitrayee Mukerji; Manab Chakraborty; |
| 商品類型： | 商品編號：8B16A048 |
| 出版日期：2016/09/30 | 內容長度：8 頁 |
Teaching note for product 9B16A048.
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| SGVS: Marketing and Strategy in a Small B2B Enterprise |
| 作者姓名：Maitrayee Mukerji; Manab Chakraborty; |
| 商品類型：Case (Field) | 商品編號：9B16A048 |
| 出版日期：2016/09/30 | 內容長度：10 頁 |
In February 2016, a young intern was waiting to speak with the founder and chief executive officer of Surbhi Gramodyog Vikas Sansthan (SGVS), a producer and supplier of hand-made herbal cosmetic products. The founder was speaking on the phone with a potential reseller and turning down a new order due to the company being at full capacity. It was the third such request that he had declined in the past week. The young intern was puzzled. SGVS was located .....more
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